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The Future Factors of the Marketplace
How organizations create authentic connections with clients and consumers in an age of empowerment

The Empowered Consumer has arrived. With information at their fingertips and platforms to share opinions, consumers understand the power they yield in the marketplace. It’s time to turn The Empowered Consumer into your greatest brand evangelist.

Learning Objectives:

  • Explore the factors that change how we buy and what we value
  • Uncover changing purchasing behaviors
  • Identify how we shift from a service economy to an experience economy
  • Explore best –and worst—case studies about customer and client loyalty
  • Create an action plan to leverage the voices of empowered clients and consumers
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