Our customers and clients have changed. Baby Boomers retirment accelerated throughout the pandemic, Gen Xers are top leaders in their prime earning years, Millennials are now key decision makers at work, buying homes and having families and Generation Z is controlling an increasing amount of money in the marketplace. As each generation enters new life stages, it’s crucial for sales people and relationship builders to see the world through their eyes and meet each customer where they’re at.

On top of these generational shifts, global changes impact all of us–from technology, to increased competition, to the rapid rate of change– what all of us are looking for from service providers is evolving.

Creating experiences that can meet, and exceed these new expectations is imperative. This program explores new research on how brands and salespeople navigate the new landscape of trust, loyalty, expertise, transparency.

Learning Objectives

Decode the generational trends shaping the future

Discover innovative ways to capture new audiences without alienating loyal customers and clients

Uncover evolving views on efficiency, experience, and influence

Explore best-in-class case studies from salespeople and relationship-builders