Our customers and clients have changed. From a demographic perspective, we’re seeing more Baby Boomers retiring, Gen Xers are stepping into top leadership roles and entering their prime earning years, Millennials are now key decision makers at work, buying homes and having families and Generation Z is controlling an increasing amount of money in the marketplace. As each generation enters new life stages, it’s crucial for sales people and relationship builders to see the world through their eyes and meet each customer where they’re at.

On top of these demographic shifts, global changes impact all of us, from technology, to increased competition, to the rapid rate of change, to our new Covid-19 reality, what all of us are looking for from service providers is evolving.

Creating experiences that can meet, and exceed, these new expectations is imperative. This program explores new research on how brands and salespeople navigate the new landscape of trust, loyalty, expertise, transparency and experiences.