The stories behind the trendsFocus Groups
Inlay Insights' research team illuminates trends that shape the way we buy, work, and live. Explore active projects below.
Next Gen Leaders
This series focuses on leaders between 29-39 years-old who directly manage 3 or more people. The purpose is to capture generational shifts in management. In 2024, participants will be re-interviewed to learn how young leaders adapted to pandemic-related work changes and what managers are learning about their new Gen Z employees.
Gen Z College Cohort
Twenty college students representing 15 states are participating in a 6-year study exploring the impacts of the pandemic on young people as they enter the workplace. Topics covered include financial wellbeing, effective onboarding, dating and career aspirations.
Pandemic Time Capsule
Kim conducted over a hundred 1:1 interviews with people across the country during the 2020 lockdown. Insights include adapting to virtual learning/work, shifting consumer habits, what people missed, and surprising silver linings. Kim also partnered with TruePublic on quantitative findings focus on financial wellbeing, domestic relationships, remote work, the great resignation, and new personal priorities.
Record numbers of people left the workforce during the height of the pandemic. This project captures the stories behind these decisions. Highlights include changing workplace norms, generational perspectives on sacrifice, why people left and what if anything could have enticed them to stay.
This interview series focused on young millennial parents during their transition to parenthood. Highlights include insights on: shifting societal and family structures, expectations for education and career aspirations, impact of tech, and division of labor/roles for mothers and fathers.
Kim was the highest-rated speaker at our event. Our attendees have not stopped raving and we’ve already hired her back.
Kim received a standing ovation. Not only could she connect with the entire audience but her research and insights were fresh and fascinating. People walked away so energized and with clear tactics to better connect with one another.
No one could stop talking about Kim’s presentation! We received tremendously positive feedback!
Just attended the most amazing keynote from @kim_lear_ I want to cancel the rest of my sessions and listen to her all day.
- via Twitter
Kim really does her homework. She is not only extremely knowledgeable with her overriding research insights, but then she applied those insights specifically to our company challenges and questions. She makes sure her points are well researched, relevant and eye-opening. Kim also has a great skill of presenting data in an entertaining, fun way that keeps her audience fully engaged.
I have worked with Kim many times and she is able to “wow” every audience. Each presentation is well researched and takeaway-driven but it’s also her style of presenting that stands out. Hilarious. Relevant. Surprising.
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